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Adidas originals
 

While I was VP Content at Firstborn, I produced two different campaigns for adidas Originals.  Both involved their NMD_ sneakers. For each of these projects, I created budgets & SOWs, attended shoots and saw each project through post and delivery.  Both projects can be seen below.  

One Block. One Talk.

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One block, One talk was the concept that my team at Firstborn created to showcase the newest adidas Originals NMD_ sneakers for Champs Sports.  Along with NFL superstar wide receiver DeAndre Hopkins, the city of Miami, and Moxie Pictures, we created some awesome content.

 

Forever Developing​

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Forever Developing was the first-ever integrated adidas campaign designed entirely for Instagram. Content shared by adidas and their consumers created a web of awareness for the upcoming launch of the all-new NMD_ sneakers.

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