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H&M

 

H&M Loves NY​

To help launch a new flagship store in Hudson Yards, NYC, we created a campaign to help make a global brand feel local, #HMLovesNY. This was a Day One Agency production with Peter Ash Lee shooting all photography and Fritz Gilbert shooting all video footage.  This was a massively strong team from D1A including CD Darren McPherson, VP Story Rachel Albright, Creative Irene Krahling, Editor Liev Parton, and more. Once we launched the Hudson Yards store, we helped launch three additional NY stores.

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The Divided Guy

To highlight back to school fashion for young men, H&M enlisted Day One Agency's help.  Along with Photographer PJ Spaniol III and some great young talent, we made some outstanding BTS images. 

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