top of page
Seth Tabor
Executive Producer
Firstborn
Below are projects that I worked on when I was the VP, Content at Firstborn. These are in addition to the work from adidas Originals, Audible, Jet.com, Mountain Dew, NYU Langone, and Patrón. While at Firstborn, we won a significant amount of awards including Cannes Lions, One Show Pencils, Webby Awards, FIAA Awards, Shorty's and Awwards. The one that I am most proud of is the Best Places to Work award from Crain's, which we won in 2016 and 2017.
​
Studio showreel
​
This is a good look at the projects that I was a part of while I was the VP Content at Firstborn. Everything on this reel was the result of having a stellar team of producers, shooters, editors, animators, designers, and more. Additional projects below.
Chevron AR Experience to showcase Barrow Island
One world trade - winter one-derland
Jägermeister snapchat VR - Divine the Darke
​
Along with Jägermeister, we created an immersive AR Tarot experience on Snapchat that offers bargoers a glimpse into what their futures might hold. Intricate illustrations invite the user to explore Jägermeister’s rich heritage. And Snapcodes embedded in on- and off-premise collateral bridged the gap between digital and physical.
ANA LPGA
lunchables kabobles - kabeat kabox
OCULUS
Rolex - the Daytona experience​
After working on a few small projects for Rolex, they then approached Firstborn with the opportunity to create a fully interactive app for one of their most iconic watches the Daytona. At that point they had never approved any CG watches to be shown to their consumers. Knowing this, we worked to meticulously craft the watch in CG to use for our interactive demo. Users could change time on the watch, unclasp it, rotate it around, and even turn on night vision. Rolex was incredibly pleased to send their first CG watch out to viewers.
Redken for men
​
On a regular basis, we were making how-to videos for Redken so that they could show viewers the way to create the newest hairstyles. We also created a few lifestyle videos and the Redken Style Station app. One really fun project was the video below which we made for Redken For Men.
bottom of page