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Seth Tabor
Executive Producer
Day ONe Agency
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While at Day One Agency (D1A) I created amazing work for American Express, Comcast, and H&M, plus there are additional projects that are worth showing. I was the VP, Executive Producer at D1A during a fantastic time period when I worked with great collaborators & clients and won many awards. Two special awards that we won are the 2019 Campaign US Agency of the Year and the 2020 Sabre Awards Creative Agency of the Year.
Bacardi
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To help Bacardi with their "No Straws" initiative of removing all plastic straws from drinks, we came up with a brilliant campaign called Cease & De-sip. This campaign had Sydney the Sea Turtle begging Unicode to remove plastic straws from all emojis. A Cease and De-Sip letter was written and placed as an ad in publications. Then we enlisted Danny Franzese, of Mean Girls, to read the letter from Sydney in a social video. We also created a fun game of Instagram Stories where viewers tried to grab staws with Sydney's flippers.
Chipotle​
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D1A created some outstanding award-winning work for Chipotle. Most of that work was created out of the LA office. While I didn't produce the video below, I did hire the best possible crew to make this a homerun. Shout out to the always fantastic camera work from Gavin Millette. I am very proud of this project.
D1A Internal Projects
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D1A has a strong, vibrant culture, which led to an incredible amount of internal work. These are some of my favorite examples of their internal projects.
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