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Seth Tabor
Executive Producer
NYU Langone
Hassenfeld Children's Hospital​
Many hospital websites are confusing to navigate and incredibly unhelpful to parents and kids. NYU Langone tasked Firstborn to design a new site for their new hospital, Hassenfeld Children's Hospital. Our strategy and suggestions involved lots of photos and videos including animations. We created separate pages for every condition that a parent or child may search for.
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Animations
To help detail and explain parts of the hospital and conditions, we made four animations. While I cannot detail everyone on this all-star team, I could not have done this without Director of Animation, Michael Kuzmich, and Senior Producer Jillian Stevens.
Live-action Content
To help parents and kids meet their doctors in advance and also understand the level of talent that each Hassenfeld doctor possesses, we interviewed countless doctors and delivered an almost endless supply of video content. Just like on the animations, I cannot detail everyone on this all-star team, however, I could not have done this without Director Emily Sheskin, Senior Producer Steve Cozzarelli and Producer Ben Kainz.
Photos
Last but not least, we created a photo library for the NYU Langone team to use both in the Hassenfeld site as well as digital display, mailers, and elsewhere. To capture these images, I needed a photographer with an outstanding ability to be a fly on the wall, someone to make kids feel comfortable, and someone who wouldn't step on doctor's toes. This is Photographer Kat Schleicher. Along with Kat and Producer Stuart Hart, we were able to capture so many outstanding images.
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